The face of the well-loved rum brand actually existed. He was a Welsh privateer who fought alongside the English against the Spanish in the Caribbean in the 1660s and 1670s. His first name was Henry and was knighted by King Charles II of England. His exact birth date is unknown, but it was sometime around 1635. He died in Jamaica in 1688, apparently very rich. He spent his final years drinking with his men, running his estates, and telling all his war stories.