When there was a cotton shortage during World War I, Kimberly-Clark developed a thin, flat cotton substitute that the army tried to use as a filter in gas masks. The war ended before scientists perfected the material for gas masks, so the company redeveloped it to be smoother and softer, then marketed Kleenex as facial tissue instead.
Later, cartoonist Thomas Nast used the Democratic donkey in newspaper cartoons and made the symbol famous. Nast invented another famous symbol—the Republican elephant. In a cartoon that appeared in Harper’s Weekly in 1874, Nast drew a donkey clothed in lion’s skin, scaring away all the animals at the zoo.